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Marriott powers ahead

Profile Photo By: Steve Shellum
January 29, 2016

Marriott powers ahead

Marriott International said that 2015 was an outstanding year for hotel owners selecting Marriott to manage or franchise new hotels across its global portfolio of 19 brands, with contracts signed for hotels totalling 104,000 rooms during the year.
“The contracts we signed in 2015 encompass more than $15 billion of investment by our owners, and represent a tremendous vote of confidence in Marriott’s brands,” said Arne Sorenson, Marriott’s president and chief executive officer.
“Marriott’s new signings reflect broadly distributed growth across the company’s global hotel portfolio, and demonstrate the extraordinary appeal of Marriott’s brands to customers, industry-leading innovation, significant scale, highly effective systems, and the best associates in the business – all of which attract hotel owners and lenders to our portfolio.”
In 2015, Marriott opened 300 hotels with nearly 52,000 rooms, including 9,600 rooms through the acquisition of Delta Hotels & Resorts. Approximately a third of the company’s openings were outside North America, and nearly one-third of the rooms were conversions from other brands or acquired, including the Delta transaction.
Nearly half of the rooms opened in 2015 were under the flags of Marriott’s select-service portfolio. At the end of 2015, Marriott had more than 4,400 properties with nearly 760,000 rooms.
Chief development officer Tony Capuano said: “Marriott’s success reflects preference for the company’s brands, including new brands we have added in the past six years, as well as our leading revenue producing platforms, significant RevPAR index premiums, and a highly energized in-market global development team.”
Marriott’s newest brand platforms include AC by Marriott, Autograph Collection, Delta, EDITION, Gaylord, Moxy and Protea.
Of the new brands, Marriott’s luxury and lifestyle portfolio focused on millennial and millennial-minded travellers has made a mark.
Marriott’s Autograph Collection Hotels, a portfolio of iconic, independent hotels, comprises 95 hotels across four continents, with 2016 openings including the Plaza Hotel in Seoul, Korea and the Playa Largo Resort in Key Largo, Florida.
AC by Marriott has more than 80 hotels and opened a property in Miami Beach in 2015. Planned AC by Marriott openings include Guadalajara, Mexico in 2016.
Moxy hotels will open in New Orleans and Berlin in 2016, and EDITION, in the luxury boutique segment, will open its next hotel in Bangkok in 2016, with properties already open in London, New York, Miami Beach and Istanbul.

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