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Luxury travelers not so social when planning trips

Profile Photo By: H L
January 16, 2014

Luxury travelers not so social when planning trips

A new Luxury Link survey of travelers with more than $100,000 a year in household income finds that social media isn’t as important as it is to others in the trip-planning process. Where are these high-end travelers headed? Croatia and Portugal are said to be top destinations this year, while Europe and the Caribbean are still hot spots.

In a survey of more than 1,600 discerning travelers conducted by leading luxury travel website Luxury Link (, Croatia and Portugal were tabbed as up-and-coming destinations for 2014, while adventurous and foodie-focused vacations are being planned this year.

Among global respondents ? who each indicated their total annual household income is $100,000 or higher ? 29.7% stated they are most interested in visiting Europe this year while 27.3% are Caribbean-bound.

For the Europhiles, 60.5% listed major cities as such as London, Paris and Rome as their primary area of interest. Two European nations, Croatia and Portugal, were named trending travel destinations in the coming year*. Among Caribbean sun-worshippers, Turks and Caicos was the most popular island choice, followed by the British Virgin Islands and Saint Lucia**.

These high-end travelers will not be sitting idle during their 2014 vacations: 46.3% plan to incorporate adventures such as hiking, sailing or SCUBA diving into their trips, while 40.7% are foodie-focused, centering travel around fine dining and/or cooking classes.

A worldly bunch, almost 55% are planning multiple trips abroad of two or more nights this year.

Click here to read more.

Source Hotel Marketing,

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