Agency outlines tourism strategy for Dubai?s hospitality industry
Dubai?s Department of Tourism and Commerce Marketing (DTCM) will focus on three areas to improve the emirate?s competitiveness as a tourism destination, according to Helal Saeed Al Merri, DTCM?s Director General.
?Bringing 20 million of the global outbound visitors to Dubai and increasing the GDP contribution from them by 2020 requires us to remain focused on increasing the competitiveness of Dubai?s tourism sector on three fronts: innovative and effective marketing to raise awareness of our depth of offering; redefining travellers? expectations with consistent service excellence across all tourism touch points and adoption of cutting edge technologies; and pioneering multi-faceted experiences,? he said.
Under the ?Tourism Vision for 2020?, Dubai expects to attract 20 million tourists by the end of the decade, almost doubling the published visitor traffic from 2012. In order to achieve this objective, it will look to achieve a sustained 7-9 per cent Compound Annual Growth Rate (CAGR) across leisure and business visitors to the emirate.
According to the United Nations World Tourism Organisation (UNWTO), the 2012 global tourism spend exceeded $1.3 trillion (Dh4.8 trillion), with travel driving 6 per cent of the world?s exports of goods and services. Tourists have an increasingly broadening range of destination options, creating an intensely competitive global tourism marketplace, meaning that destinations have to be more strategic about attracting visitors.
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