Top 5 Trends in Hotel Technology
With technology adoption on a rise, the expectations of travellers have also increased manifolds. Thus a hotel’s technology offerings play an important role for guests when they are booking an accommodation.
eRevMax, the leader in hotel online distribution and channel management solutions, has unveiled an infographic to assist property owners around the world to know about the latest technology trends topping the charts this season.
One of the current trends listed by eRevMax deals with device and entertainment autonomy. A SmartBrief poll showed that 45% of hotel guests travel with two devices and 40% with three or more. Thus, ensuring guests have electronics (adequate and easy-to-reach plugs, bandwidth capabilities) and ergonomic support (seating and surfaces) becomes essential for hotels.
Another important tip by the hotel solutions provider is to leverage the billboard effect, defined as the increase in offline bookings of a property when it is listed with an Online Travel Agency (OTA). An experiment conducted by Cornell University observed that one of the participant hotels experienced an impressive 14% increase in direct bookings when it contracted with an OTA. Besides, Average Daily Rate (ADR) increased by 1.5% during OTA listing of the same property.
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