Moscow hotel market to double in five years
The market is ending the year relatively flat compared to last year, with no occupancy growth across all segments. Only the luxury segment recorded any real growth in rate this year, at four percent.
“With several new hotels entering the branded segments, (including Sheraton Sheremetyevo, Kempinski Nikolskaya & Novotel Moscow City) we saw an increase in supply of seven percent and a similar increase of occupied rooms – bringing the market itself to a similar level to 2012 – but given the increase in supply there was the same increase in demand,” David Jenkins, head of Jones Lang LaSalle’ Hotels & Hospitality Group, Russia & CIS, said in the report.
In December, the first multibranded hotel complex — Mercure / Ibis / Adagio Bakhrushina, 433 rooms in total — opened in Moscow, so far not influencing the market yet, JLL reports.
In the last five years, an increase in hotel supply had been offset by an increase in demand.
“Since 2008, the number of available rooms within the five ‘branded’ segments has increased by 60 percent, by almost 4,000 rooms, whilst the demand (occupied rooms) has increased by 50 percent,” Mr. Jenkins said. “Essentially supply and demand are keeping pace with one another – but at the expense of average rate (ADR) – which has dropped by 20 percent from 2008.”? JLL is now predicting the dramatic increase in hotel supply in the next five years, joined by further rate compression.
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