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Starwood Hotels appoints Aaron Glick Vp Global Brand Management for Sheraton

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December 17, 2013

Starwood Hotels appoints Aaron Glick Vp Global Brand Management for Sheraton

Sheraton Hotels & Resorts, Starwood?s largest and most global brand, announced today the appointment of Aaron Glick to Vice President of Global Brand Management. A six-year veteran of Starwood Hotels & Resorts Worldwide, in his new role Glick will report to Hoyt H. Harper, Global Brand Leader for Sheraton, and help direct Sheraton?s brand strategy, global brand initiatives and brand communications.

Most recently, Glick spent two years as the Director of Starwood Preferred Guest (SPG) Strategy and Analytics in Asia Pacific. Based in Shanghai, he played a major role in doubling the number of SPG members in Greater China and strengthened the marketing systems and communications in Starwood?s fastest-growing market.

?I am pleased to welcome Aaron to our team as Vice President of Global Brand Management during this important period of brand development and growth,? said Hoyt Harper, Sheraton Hotels & Resorts? Global Brand Leader. ?We recently opened our 100th hotel in Asia Pacific, and are moving quickly towards our target of 500 hotels worldwide in 2016. Aaron brings with him a wealth of global knowledge to continue driving Sheraton?s success worldwide.?

With over 13 years of global strategy experience, Glick began his career at Starwood in 2007 as the Director of Global Operations. In that position he coordinated the company?s Integrated Sales, Marketing and Revenue Management initiatives, and expanded the company?s global tools for key business metrics and analytics. Prior to Starwood, he spent seven years in strategy and business development at The Walt Disney Company.

Glick is an alumnus of The Wharton School of the University of Pennsylvania where he earned a Bachelor of Science degree in Economics.

Source Hotel Interactive, http://www.hotelinteractive.com/article.aspx?articleID=31390

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