Abu Dhabi hotels record 16.3% revenue growth in H1
The emirate also saw a 12% increase in the number of hotels in H1, with occupancy rates still managing to reach 70.7%, an 8.3% annual increase.
Speaking exclusively to?Hotelier Middle East?Abu Dhabi Tourism & Culture Authority director of strategy & policy Mohammed Al Dhaheri highlighted the TCA?s role in the increase by explaining: ?We are working very closely with our stakeholders and strategic partners such as Etihad Airlines, Abu Dhabi National Exhibitions Company, all the hotels. We?re working with malls, with attractions, we?re trying to provide and aggressively promote and market Abu Dhabi in our key markets.?
?We?re trying to provide a very convincing value proposition for the Emirate, and it?s working,? he added.
Al Dhaheri identified these key markets as Western Europe, India, China, Russia and Australia. The largest market of the group is the Indian market which accounts for 27% of guest nights in the Emirate.
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