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Accor strengthens luxury presence in Asia Pacific

Profile Photo By: Steve Shellum
August 28, 2017

Accor strengthens luxury presence in Asia Pacific

Kuala Lumpur – 28 August 2017 –
AccorHotels strengthens its Asia Pacific presence in the luxury hotel space with six confirmed luxury and upscale openings in the next three months.

The upcoming openings will see the expansion of the Sofitel and Pullman brands, which fall under AccorHotels’ luxury and upscale collection. Raffles Hotel, Fairmont, MGallery by Sofitel, Swissôtel and Grand Mercure brands complete the group’s high-end offerings.

Sofitel Kuala Lumpur Damansara
Sofitel Kuala Lumpur Damansara

The first of the region’s openings is Sofitel Kuala Lumpur Damansara which launches this month, boasting 312 rooms in the heart of the Malaysian capital. This will be followed by four significant openings: the Sofitel Singapore City Centre, followed by three Australasian launches – Sofitel Sydney Darling Harbour, Pullman Brisbane Airport and Sofitel Wellington (relaunch). The opening of Pullman Shenyang Ginza will round out the group’s 2017 luxe expansion in APAC.

“These developments build on 2016’s momentum, where AccorHotels added 86 hotels to our Asia Pacific network, with 58% of rooms in the luxury and upscale sector,” says Michael Issenberg, chairman and CEO of AccorHotels Asia Pacific. “Asia Pacific is really leading the world in terms of luxury and upscale demand and these six hotels we are about to open are a strong signal of our intention to keep building on our luxury credentials and expand in this sector.”

AccorHotels is the leading hotel operator in Asia Pacific and is the second largest luxury operator in the world, with a portfolio of over 490 luxury and upscale hotels and resorts in 72 countries, 210 of which are in Asia Pacific. Asia Pacific represents 44 percent of the group’s total worldwide pipeline and will continue to increase in importance on a global scale as the world’s fastest-growing region in terms of travel.

 

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